TEF Speaking Section B: The "A-I-D-A" Persuasion Framework

Section B of the TEF Canada Speaking test is notoriously difficult. You are given a document (an advertisement, a job posting, or an event flyer) and you must convince a "friend" (played by the examiner) to participate in this activity with you.

The trap? The examiner is specifically instructed to resist your arguments. They will give you excuses: "It's too expensive," "I don't have time," "I don't like that kind of activity."

If you just read the facts from the document, you will fail. You must actively persuade. To do this, you need the A-I-D-A Framework: Attention, Interest, Desire, Action.

1. Attention: The Enthusiastic Hook